After the lifestyle constraints of the war years men and
women were no longer content to live within the confines
of ensuring class divide. Men and women would engage in
new social activities with a new found desire for
well-being. Gone were the de-mob suits, lifestyle good
were in strong demand. As television and movie stars
became the icons of the day men of all walks of life took
increasing care in their appearance and grooming rituals.
London’s take on fashion and grooming captured the essence
of a changing time.
The rebirth of men’s grooming had
began and for the first time it came from the streets. New
found attitudes influenced fashion and trends were emerged
to reflect this. The Kings Road was the stage and the
world it’s audience. A new chapter of British grooming had