Behind a Name
Our mission
The rebirth of British Grooming
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After the lifestyle constraints of the war years men and women were no longer content to live within the confines of ensuring class divide. Men and women would engage in new social activities with a new found desire for well-being. Gone were the de-mob suits, lifestyle good were in strong demand. As television and movie stars became the icons of the day men of all walks of life took increasing care in their appearance and grooming rituals. London’s take on fashion and grooming captured the essence of a changing time.

The rebirth of men’s grooming had began and for the first time it came from the streets. New found attitudes influenced fashion and trends were emerged to reflect this. The Kings Road was the stage and the world it’s audience. A new chapter of British grooming had began.